Every year since we first started in 2013, we have donated 1% of revenue towards good causes.
Inspired by Patagonia’s 1% for the Planet initiative, we believe that all corporations can make a difference and we want to do our part.
We split our donations between environmental groups, bike charities and mountain bike trail associations.
We’re proud to partner with PayDirt to support the growth of cycling by creating opportunities for more people to access riding. PayDirt helps fund a suite of projects around the world, from advocacy and mentorship, to trail building and events.